Dipify Press Kit

Dipify PR Kit

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Dipify needed a re-tool of it’s old, generic press-kit— something to reflect the inspiration and excitement of what we are trying to do.

For weeks I rummaged through press-kits of countless others.  And for some reason, whether out of sheer boredom, or insanity, I tossed all the sections into a hat and gambled on a format remix.  At times I didn’t know whether it was a right move at all, as I desperately edit and re-edit, only to throw out everything the next morning.  Alas, the final product came to me when I started to give the least amount of f**ks.  Then and there, the ideal feel materialized in front of me. Blurry visions and short tantrums seemed worth it.  Finally, this brochure does my feelings about Dipify justice.

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