Dipify needed a re-tool of it’s old, generic press-kit— something to reflect the inspiration and excitement of what we are trying to do.
For weeks I rummaged through press-kits of countless others. And for some reason, whether out of sheer boredom, or insanity, I tossed all the sections into a hat and gambled on a format remix. At times I didn’t know whether it was a right move at all, as I desperately edit and re-edit, only to throw out everything the next morning. Alas, the final product came to me when I started to give the least amount of f**ks. Then and there, the ideal feel materialized in front of me. Blurry visions and short tantrums seemed worth it. Finally, this brochure does my feelings about Dipify justice.